Privacy policy

Last updated: July 15, 2026

Graceful Urns operates this website and online store, including the information, products, personalization services, features, tools, and customer-support services available through it.

Our online store is hosted by Shopify, which provides the e-commerce platform and related technology that allows us to offer and sell our products.

This Privacy Policy explains how Graceful Urns collects, uses, stores, shares, and protects personal information when you:

  • Visit or interact with our website
  • Place or attempt to place an order
  • Create or use a customer account
  • Submit personalization details or photographs
  • Contact us for customer support
  • Request a return, refund, replacement, or cancellation
  • Subscribe to marketing communications
  • Otherwise interact with our products or services

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Who Is Responsible for Your Personal Information?

Graceful Urns is responsible for deciding why and how personal information is processed through our website and online store.

Under applicable privacy laws, Graceful Urns may be described as the data controller or data fiduciary.

Our privacy contact details are provided at the end of this policy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Contact and Identity Information

This may include:

  • Name
  • Email address
  • Telephone or WhatsApp number
  • Billing address
  • Shipping address
  • Country or region
  • Other information required to identify or contact you

Order and Transaction Information

This may include:

  • Products viewed or purchased
  • Products added to your cart
  • Order number and order history
  • Product preferences
  • Personalization selections
  • Shipping method
  • Payment status and transaction confirmation
  • Returns, refunds, replacements, disputes, and cancellation requests
  • Communications relating to an order

Personalization Information

When you order a personalized product, we may collect information such as:

  • Names
  • Dates
  • Memorial messages
  • Engraving instructions
  • Symbols or design requests
  • Photographs
  • Preview approvals
  • Other details that you voluntarily provide for personalization

Please submit only photographs, wording, and other content that you are authorized to provide and use.

Payment Information

Payments are processed by Shopify and supported payment providers.

Depending on the payment method, those providers may process information such as:

  • Payment-card information
  • Bank or digital-wallet information
  • Billing details
  • Transaction identifiers
  • Fraud-screening information

Graceful Urns does not directly store complete payment-card numbers or card security codes.

Account Information

If you create an account, we may collect:

  • Account login information
  • Saved addresses
  • Order history
  • Preferences
  • Account settings

Communications and Customer-Support Information

This may include:

  • Emails and messages sent to us
  • Contact-form submissions
  • Customer-support requests
  • Telephone or WhatsApp communications
  • Photographs and documents submitted in relation to an order or complaint
  • Reviews, feedback, or survey responses

Device and Usage Information

When you visit our website, Shopify and other service providers may automatically collect information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location
  • Referring website
  • Pages viewed
  • Products viewed
  • Cart activity
  • Date and time of visits
  • Interactions with advertisements, emails, or website features
  • Cookie and similar-technology identifiers

3. How We Collect Personal Information

We may collect personal information in the following ways.

Directly From You

For example, when you:

  • Place an order
  • Enter personalization details
  • Upload a photograph
  • Create an account
  • Contact customer support
  • Request a return or refund
  • Subscribe to marketing communications
  • Submit a review

Automatically

We may collect information automatically through:

  • Cookies
  • Pixels
  • Tags
  • Local storage
  • Analytics technologies
  • Similar website technologies

From Service Providers and Business Partners

We may receive information from:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Fraud-prevention services
  • Analytics providers
  • Advertising partners
  • Review platforms
  • Customer-support tools
  • Email and marketing services

4. How We Use Personal Information

We may use personal information to:

  • Operate and maintain our website
  • Process and fulfil orders
  • Create personalized or engraved products
  • Prepare and send personalization previews
  • Accept and verify payments
  • Send order confirmations and updates
  • Arrange shipping and customs documentation
  • Communicate with shipping carriers
  • Provide customer service
  • Handle returns, refunds, replacements, cancellations, and disputes
  • Create and manage customer accounts
  • Detect and prevent fraud, abuse, security incidents, and unauthorized transactions
  • Improve our products, services, website, and customer experience
  • Analyze website traffic and customer interactions
  • Measure the effectiveness of advertising and marketing
  • Send marketing communications where you have consented or where otherwise permitted by law
  • Maintain accounting, tax, customs, shipping, and business records
  • Establish, exercise, or defend legal claims
  • Comply with legal and regulatory obligations
  • Enforce our Terms of Service and other policies

We will not use personal information for a materially different purpose without providing additional notice or obtaining consent where required.

5. Legal Grounds for Processing

Where applicable privacy laws require a legal basis for processing, we rely on one or more of the following grounds.

Performance of a Contract

We process information when necessary to:

  • Process an order
  • Personalize a product
  • Accept payment
  • Deliver a product
  • Provide customer support
  • Handle a return, refund, replacement, or cancellation

Consent

We may rely on your consent for:

  • Non-essential cookies
  • Certain advertising or analytics technologies
  • Marketing emails
  • Optional photographs or personalization information
  • Other activities where consent is legally required

You may withdraw your consent at any time. Withdrawal does not affect processing that lawfully occurred before consent was withdrawn.

Legitimate Interests

We may process information where necessary for legitimate business interests, including:

  • Protecting our website and business
  • Preventing fraud
  • Improving our products and services
  • Responding to customer inquiries
  • Maintaining business records
  • Understanding website usage
  • Establishing or defending legal claims

We consider the potential effect on your rights before relying on legitimate interests.

Legal Obligations

We may process or retain information to comply with:

  • Tax and accounting requirements
  • Customs and export requirements
  • Consumer-protection laws
  • Court orders
  • Regulatory requests
  • Fraud-prevention requirements
  • Other applicable legal obligations

6. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to:

  • Keep the website functioning
  • Remember customer preferences
  • Maintain shopping-cart information
  • Enable checkout and account features
  • Prevent fraud and improve security
  • Understand website traffic and performance
  • Measure advertising effectiveness
  • Personalize content or advertising where permitted

Cookies may include the following categories.

Essential Cookies

These cookies are necessary for core functions such as navigation, account login, shopping carts, checkout, security, and fraud prevention.

Analytics Cookies

These cookies help us understand how visitors use our website and which pages or products are viewed.

Personalization Cookies

These cookies may remember settings, region, currency, and other preferences.

Advertising Cookies

These cookies and similar technologies may help us or our advertising partners measure campaigns or display relevant advertising.

Where legally required, non-essential cookies will be used only after you provide consent.

You may manage available cookie choices through the cookie banner or privacy-preferences tool displayed on our website. You may also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

7. How We Share Personal Information

We may share personal information only where reasonably necessary to operate our business, fulfil orders, provide services, or comply with applicable law.

Recipients may include the following.

Shopify

Shopify hosts and operates the technology supporting our online store, checkout, customer accounts, analytics, and related services.

Payment Providers

Payment processors receive information needed to authorize payments, prevent fraud, and process refunds.

Shipping and Delivery Providers

We share names, addresses, contact information, order details, and customs information with shipping carriers, customs brokers, and delivery providers.

Service Providers

We may use companies that assist us with:

  • Website operation
  • Cloud storage
  • Email
  • Customer support
  • Reviews
  • Analytics
  • Advertising
  • Fraud prevention
  • Information-technology security
  • Accounting
  • Business administration

These providers may process information for the services they provide and subject to applicable legal and contractual obligations.

Professional Advisers

We may share information with accountants, lawyers, insurers, consultants, or other professional advisers where reasonably necessary.

Legal and Regulatory Authorities

We may disclose information where required to:

  • Comply with applicable law
  • Respond to a court order or lawful government request
  • Protect our legal rights
  • Prevent fraud or security threats
  • Protect customers or other persons

Business Transfers

If Graceful Urns is involved in a merger, sale, restructuring, financing, or transfer of all or part of the business, personal information may be transferred as part of that transaction, subject to applicable law.

8. Advertising, Sale, and Sharing of Personal Information

Graceful Urns does not sell customer lists or personal information to third parties in exchange for money.

However, we may allow analytics or advertising providers to collect device identifiers, cookie information, website activity, and similar information.

Under some privacy laws, this type of disclosure may be considered:

  • A sale of personal information
  • Sharing for cross-context behavioural advertising
  • Targeted advertising

Where required by applicable law, you may opt out through:

  • Our cookie or privacy-preferences tool
  • Any Privacy Choices or data-sharing opt-out link available on our website
  • A request sent to our privacy contact email

We do not knowingly sell or share personal information belonging to children.

9. Shopify

Our store is hosted by Shopify. Shopify processes personal information to provide and improve services used by merchants and customers.

Shopify may process information as a service provider to Graceful Urns and, in some situations, for its own purposes under its privacy policies.

For more information, please review:

Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy

Shopify Privacy Portal:
https://privacy.shopify.com/

10. International Transfers

Graceful Urns is located in India and sells products internationally.

Your personal information may be transferred to, stored in, or processed in India, the United States, Canada, the United Kingdom, Europe, or other countries where Shopify, payment providers, shipping carriers, and other service providers operate.

Privacy and data-protection laws in these countries may differ from those in your country of residence.

Where required by applicable law, international transfers will be made using recognized safeguards, contractual protections, adequacy decisions, or other lawful transfer mechanisms.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

The retention period may depend on:

  • Whether an order or account remains active
  • The time required to fulfil an order
  • Customer-support and warranty requirements
  • Return and dispute periods
  • Fraud and security considerations
  • Tax, accounting, customs, and legal obligations
  • The need to establish or defend legal claims
  • Whether you have consented to marketing

For example:

  • Order and transaction records may be retained for the period required by tax, accounting, customs, and consumer laws.
  • Customer-account information may be retained until the account is closed or the information is no longer needed.
  • Personalization files and photographs may be retained while needed to produce the order, provide customer support, address disputes, and meet legal recordkeeping obligations.
  • Marketing information may be retained until you unsubscribe or withdraw consent.
  • Cookie information is retained according to the duration of the relevant cookie and your privacy settings.

When information is no longer needed, we may delete, anonymize, or securely dispose of it.

12. Automated Fraud and Risk Assessment

Shopify, payment providers, and fraud-prevention services may use automated systems to assess transactions for fraud or security risks.

These systems may consider information such as:

  • Payment details
  • IP address
  • Order history
  • Billing and shipping information
  • Device information
  • Transaction patterns

Where required by law, you may request information about a decision based solely on automated processing that produces legal or similarly significant effects.

13. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information held about you
  • Receive a summary or copy of your personal information
  • Request correction of inaccurate or incomplete information
  • Request deletion or erasure of information
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent
  • Receive information in a portable format
  • Opt out of marketing communications
  • Opt out of certain sales, sharing, or targeted advertising
  • Request information about parties with whom information has been shared
  • Complain about how your information has been processed
  • Nominate another person to exercise certain rights where permitted by law
  • Appeal a refusal of a privacy request where applicable

These rights are not absolute. We may retain or continue processing information where required for:

  • Completing an order
  • Legal compliance
  • Fraud prevention
  • Accounting or tax records
  • Establishing or defending legal claims
  • Other legally permitted purposes

14. Exercising Your Rights

To submit a privacy request, contact us at:

Email: info@gracefulurns.com

Please include:

  • Your name
  • The email address associated with your order or account
  • A clear description of your request
  • Your order number, where relevant

We may request reasonable information to verify your identity before responding.

Authorized representatives may submit requests where permitted by law, but we may require proof that the representative is authorized to act for you.

We will respond within the period required by applicable law.

15. Complaints and Grievance Redressal

If you have a concern about how we process your personal information, please contact us first at info@gracefulurns.comso that we can review and attempt to resolve the issue.

We will acknowledge and address privacy grievances within a reasonable period and as required by applicable law.

Depending on your location, you may also have the right to complain to:

  • The Data Protection Board of India
  • A data-protection authority in the European Union
  • The United Kingdom Information Commissioner’s Office
  • A privacy regulator or attorney general in your state, province, or country

Contacting us first does not prevent you from submitting a complaint to an appropriate authority.

16. Marketing Communications

Where you have subscribed to marketing emails, you may unsubscribe at any time by:

If you unsubscribe from marketing communications, we may still send non-marketing messages relating to:

  • Orders
  • Payments
  • Shipping
  • Customer accounts
  • Returns and refunds
  • Customer-support requests
  • Important legal or security notices

17. Children’s Privacy

Our website and services are not intended for children or persons who have not reached the age required to enter into a purchase contract in their jurisdiction.

We do not knowingly collect personal information directly from children under 13 or any higher minimum age required by applicable law.

If you believe that a child has provided personal information to us without appropriate authorization, contact us so that we can review and delete the information where required.

18. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.

Customers are responsible for keeping account credentials confidential and should contact us promptly if they believe an account or transaction has been compromised.

19. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, social-media platforms, or services.

Graceful Urns is not responsible for the privacy, security, content, or practices of third parties. Please review their privacy policies before providing them with personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • Our business practices
  • Website functionality
  • Service providers
  • Applicable laws
  • Privacy requirements

The updated policy will be posted on this page with a revised “Last updated” date.

Where required by law, we will provide additional notice or request consent before making material changes that affect how personal information is used.

21. Contact Information

Questions, privacy requests, complaints, and grievances may be sent to:

Graceful Urns
Gali No. 01, 48K, Chamunda Gali
Kari Ameer Ali Chowk, Barwalan
Moradabad, Uttar Pradesh 244001
India

Email: info@gracefulurns.com
Phone/WhatsApp: +91 7830128157

Business Hours:
Monday–Friday
9:00 AM–6:00 PM IST
Closed on Saturdays, Sundays, and Indian public holidays.